Laptops in the Sun

Since the beginning of college, I've pondered why they've never been able to design a setting on laptops that would enable you to see the screen outside on a sunny day. Why even ask such a question? Imagine your favorite grassy knoll, covered by people on their laptops beneath a hazy wireless orb. It would be an abomination. Technology really does make us want it all, even when it don't make sense.